If 70 Is the New 50 Then Gero Vita Has What It Takes to Make the Journey of Life a Comfortable Stroll!

Released on = June 14, 2007, 2:53 pm

Press Release Author = Gero Vita

Industry = Consumer Services

Press Release Summary = For more than a decade, Arthro-7 has been the number-one
choice of millions for supporting their joint health. Gero Vita, the maker of
Arthro-7, reports that sales of this remarkable formula just topped the 6 million
mark and continue to be strong. By combining modern nutrients typically associated
with joint health and herbs traditionally used by other cultures for added support,
Arthro-7 offers powerful nourishment for the 260-plus joints in the human body.

Press Release Body = According to recent studies, at least 70% of American
households buy vitamins and other nutritional supplements to support their general
well-being. Of course, joint health is among the most common wellness priorities,
and keeping the spots where your bones articulate healthy and happy often becomes
increasingly important over time.

For more than a decade, Arthro-7® has been the number-one choice of millions for
supporting their joint health. Gero VitaT, the maker of Arthro-7®, reports that
sales of this remarkable formula just topped the 6 million mark and continue to be
strong. By combining modern nutrients typically associated with joint health and
herbs traditionally used by other cultures for added support, Arthro-7® offers
powerful nourishment for the 260-plus joints in the human body.

"We continue to see strong sales for Arthro-7®," says Steve Marteski, Product
Manager at JOL Management, which markets Gero VitaT's many health products. "But
that's really only half the story: it's hearing firsthand from our customers about
their recaptured peace of mind and enthusiasm for life that keeps us inspired."

A cutting-edge trailblazer in the nutrition industry, Gero VitaT has been
formulating advanced nutritional supplements since 1989. For almost as long, its
unique, comprehensive formulas have been featured in the Journal of Longevity, the
supplement company's monthly publication dedicated to educating people about natural
health options and the latest nutrients to hit the nutrition scene. There's no doubt
that Arthro-7® has been an integral part of the success of Gero VitaT and the
Journal of Longevity.

"People were able to understand how certain nutrients could help them, and we were
able to create formulas that meet their needs," says Marteski. "And of course, we
continue to innovate. We recently introduced Arthro-7® Plus, which packs the same
successful nutrient combo into a softgel delivery system for greater absorption. In
every area of the line, we are creating new formulas that maximize the latest
innovations science has to offer for supporting overall health and vitality."

Reaching the 6 million mark has proved to be a great source of motivation for Gero
VitaT and the Arthro-7® brand. "We know that so many of our customers are dedicated
users of our products because they help them feel stronger, healthier, and more
ready to take on the world," says Marteski. "We must be doing something right!"


For more information about Arthro-7 and Gero Vita, please visit www.gvi.com.

Web Site = http://www.gvi.com

Contact Details = Steve Marteski, Product Manager
JOL Management
smarteski@jolmgt.com
(310)348-3722

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